Municipal Storm Water
Are You Ready for May 2008?

Series of six workshops coordinated by OCAPP

Workshop #4

Implementing an Effective Public Involvement and Public Education (PIPE) Program

January 9, 2008

Ohio EPA Northeast District Office, 2110 East Aurora Road, Twinsburg, Ohio

OCAPP will apply for RS and Certified Waste Water Operator continuing education credits to be available for attendees.
(Coffee and ice water will be served. Please bring your water bottle and/or cup.)

Hosted by Office of Compliance Assistance and Pollution Prevention (OCAPP), Ohio EPA
Presented by Chagrin River Watershed Partners (CRWP), City of Westlake, Copley Twp., Cuyahoga Soil & Water Conservation District (Cuyahoga SWCD), City of Westlake, Geauga Soil & Water Conservation District (Geauga SWCD), Mahoning Soil & Water Conservation District (Mahoning SWCD), Mahoning County Green Team, Northeast Ohio Areawide Coordinating Agency (NOACA), Northfield Center Twp., Ohio Department of Natural Resources (ODNR), Ohio EPA, Summit County PIPE, Summit Soil & Water Conservation District (Summit SWCD), Tom Sweeney & Associates

AGENDA for WORKSHOP #4

Caution: The presentations with audio are in FLASH format and require a minimum Internet connection speed of 100 kbps (cable modem, DSL, etc.).

Click on a title for presentations and the handouts for the workshop. For the presentation with audio recording, click on the FLASH version.

Expectations for Municipal PIPE Programs Click here for the FLASH version (see caution above)	Dan Bogoevski, Ohio EPA
Marketing 101: Principles for Effectively Reaching a Target Audience Click here for the FLASH version (see caution above)	Mari Wren-Petrony, Mahoning County Green Team
Organizing a PIPE Program: Collaborate with Others or Go it Alone? 1. Summit County Joint Storm Water Permit Program Click here for the FLASH version (see caution above) 2. Public Involvement &Public Education Program Click here for the FLASH version (see caution above)	Cindy Fink, Summit SWCD Jeff Sinnema, City of Westlake
Grants for Storm Water Education Click here for the FLASH version (see caution above) Handout: Ohio Environmental Education Fund Recent Grants for Storm Water Education	Carolyn Watkins, Ohio EPA
Show and Tell: Implementation of PIPE Programs in NE Ohio
Mahoning Co Green Team: Putting It All Together in a Marketing Campaign Click here for the FLASH version (see caution above) Handouts: 1. AWARE Alliance for Watershed Action and Riparian Easements -brochure 2. Mahoning Matters-newspaper 3. Mahoning County Community Recycling Center-brochure    Cover    Inside 4. Poster information	Kathi Vrabel-Bryan, Mahoning SWCD and Mari Wren-Petrony, Mahoning County Green Team
Public Involvement Activities
Organizing Stream Clean-Ups and Other Education Activities to Involve the Public Click here for the FLASH version (see caution above) Handout: 1. Public Involvement 2. Cuyahoga Clean Waterways (door tag) 3. 2008 Poster Contest - Water is Life (article from On the Land)	Amy Roskilly, Cuyahoga SWCD
Marketing to the Homeowner: Functional Gardens and Artful Rain Barrels Click here for the FLASH version (see caution above)	Annie Rzepka, Geauga SWCD
Delivering the Messages of Your Public Education Program
Creating a Video for Cable TV: City of Sheffield Lake Case Study Click here for the FLASH version (see caution above) (Excerpts from the video Calming the Waters was shown during the presentation. Please watch these excerpts before or after the presentation.) Video: Calming the Waters Video - Cuyahoga Soil and Water Conservation District at http://youtube.com/watch?v=-6nXLkDgt5A	Tom Sweeney, Sweeney & Associates
Using New Media: Low-Cost Ways to Deliver the Message
You Tube: Making a Video Click here for the FLASH version (see caution above) (Several videos, listed below, were shown during the presentation. Please watch these before or after the presentation.) 1. Copley videos can be found at http://www.copley.oh.us/video-library 2. Call 811 Before You Dig :60 TV PSA at http://www.youtube.com/watch?v=jHAfC02NEC4 3. Pollution: Keep America Beautiful - Canoe http://www.youtube.com/watch?v=862cXNfxwmE 4. Contact Ms. Sattler for information on using photos on U-tube at lsattler@neobright.net	Mark Mitchell, Copley Twp. and Laura Sattler, DL Solutions
Click here for the FLASH version (see caution above) Print handout and follow audio using the handout. Handout: YouTube & Your Videos (Several videos, listed below, were shown during the presentation. Please watch these before or after the presentation.) Videos can be found at http://www.youtube.com/user/NorthfieldCenter	Sam Ciocco (Copley Twp)
Podcasting	Laura Sattler, Copley Twp
Web Site Design Click here for the FLASH version (see caution above) (Several web sites were discussed during the presentation. Please visit them before or after the presentation.) 1. Woodmere Village at http://www.woodmerevillage.com/ 2. Chester Twp. at http://www.chestertwp.net/watershed/watershed.html 3. Orange Village at http://www.orangevillage.com/ 4. Solon at http://www.solonohio.org/PublicWorks/engineeringEPA.html Handouts: 1. Brand Journey: How Brands Behave Online 2. What websites can do 3. Chagrin River Watershed Partners, Inc.	Meiring Borcherds, CRWP
Storm Center: An Opportunity for Regional Storm Water Education Programs Video: Storm Center	Dorothy Farris, ODNR

Ohio Environmental Protection Agency
Northeast District Office - Twinsburg
Telephone 330-963-1200
Fax 330-487-0769