Expectations for Municipal PIPE Programs
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Dan Bogoevski, Ohio EPA

Marketing 101: Principles for Effectively Reaching a Target Audience
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Mari Wren-Petrony, Mahoning County Green Team

Organizing a PIPE Program: Collaborate with Others or Go it Alone?
1. Summit County Joint Storm Water Permit Program
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2. Public Involvement &Public Education Program
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Cindy Fink, Summit SWCD
Jeff Sinnema, City of Westlake

Grants for Storm Water Education
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Handout: Ohio Environmental Education Fund Recent Grants for Storm Water Education

Carolyn Watkins, Ohio EPA

Show and Tell: Implementation of PIPE Programs in NE Ohio

Mahoning Co Green Team: Putting It All Together in a Marketing Campaign
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Handouts:
1. AWARE Alliance for Watershed Action and Riparian Easements -brochure
2. Mahoning Matters-newspaper
3. Mahoning County Community Recycling Center-brochure
   Cover
   Inside
4. Poster information

Kathi Vrabel-Bryan, Mahoning SWCD and Mari Wren-Petrony, Mahoning County Green Team

Public Involvement Activities

Organizing Stream Clean-Ups and Other Education Activities to Involve the Public
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Handout:
1. Public Involvement
2. Cuyahoga Clean Waterways (door tag)
3. 2008 Poster Contest - Water is Life (article from On the Land)

Amy Roskilly, Cuyahoga SWCD

Marketing to the Homeowner: Functional Gardens and Artful Rain Barrels
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Annie Rzepka, Geauga SWCD

Delivering the Messages of Your Public Education Program

Creating a Video for Cable TV:
City of Sheffield Lake Case Study
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(Excerpts from the video Calming the Waters was shown during the presentation. Please watch these excerpts before or after the presentation.)

Video: Calming the Waters

Video - Cuyahoga Soil and Water Conservation District at
http://youtube.com/watch?v=-6nXLkDgt5A

Tom Sweeney, Sweeney & Associates

Using New Media: Low-Cost Ways to Deliver the Message

You Tube: Making a Video
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(Several videos, listed below, were shown during the presentation. Please watch these before or after the presentation.)

1. Copley videos can be found at http://www.copley.oh.us/video-library
2. Call 811 Before You Dig :60 TV PSA at http://www.youtube.com/watch?v=jHAfC02NEC4
3. Pollution: Keep America Beautiful - Canoe http://www.youtube.com/watch?v=862cXNfxwmE
4. Contact Ms. Sattler for information on using photos on U-tube at lsattler@neobright.net

Mark Mitchell, Copley Twp. and Laura Sattler, DL Solutions

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Print handout and follow audio using the handout.

Handout: YouTube & Your Videos

(Several videos, listed below, were shown during the presentation. Please watch these before or after the presentation.)

Videos can be found at http://www.youtube.com/user/NorthfieldCenter

Sam Ciocco (Copley Twp)

Podcasting

Laura Sattler, Copley Twp

Web Site Design
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(Several web sites were discussed during the presentation. Please visit them before or after the presentation.)

1. Woodmere Village at http://www.woodmerevillage.com/
2. Chester Twp. at http://www.chestertwp.net/watershed/watershed.html
3. Orange Village at http://www.orangevillage.com/
4. Solon at http://www.solonohio.org/PublicWorks/engineeringEPA.html

Handouts:

1. Brand Journey: How Brands Behave Online
2. What websites can do
3. Chagrin River Watershed Partners, Inc.

Meiring Borcherds, CRWP

Storm Center: An Opportunity for Regional Storm Water Education Programs
Video: Storm Center

Dorothy Farris, ODNR